Creating a SHE company

The book is replete with examples of the twin benefits of humility of ignorance and curiosity from passion

The Ambuja Story: How a group of ordinary men created an extraordinary company

Author: Narotam Sekhsaria

Publisher: Harper

Pages: 368

Price: Rs 699

In Sanskrit, Ambuja is the name of a girl, who is born of a lotus. This highly readable narrative is about how, when and where Gujarat Ambuja was conceived, born, and raised. The company is now an adult, aged about 40 years, and married to a Swiss. The story of the company is enriching for modern start-ups, historians of industry, and, indeed, anyone who wants to understand the DNA of entrepreneurship in India.

Cut to 1982. A 30-year-old cotton trader harbours ambitions to