A sneak peek into digital futures

Prashant Kumar's book takes a deep dive into the evolution of the media and content marketing landscape in India

Made in Future: A Story of Marketing, Media & Content for Our Times
Author: Prashant Kumar
Publisher: Penguin Business
Pages: 305
Price: Rs 499
 

I open Amazon Prime and the homepage yells: Because you watched Four More Shots Please! you may like Hostel Daze. The moment I enter my PIN to withdraw money, the ATM machine reads, “Wait until we retrieve your favourite transaction … Withdraw 2,000?” Doesn’t it amaze you how dramatically our everyday lives have changed over several decades because of digitalisation? And if we’re curious to know what the future holds, then perhaps one needs a deep