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A retail 'huckstory'

The big cloud hanging over Retail Gangster is, of course, the internet

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Retail Gangster: The Insane, Real-Life Story of Crazy Eddie

Alexandra Jacobs | NYT
RETAIL GANGSTER: The Insane, RealLife Story of Crazy Eddie
Author: Gary Weiss
Publisher: Hachette
Pages: 336
Price: $29

The most famous TV ad in the Orwellian year of 1984, carefully themed to the novel named for this year, was for the Apple Macintosh desktop computer. The most infamous were those for Crazy Eddie, a chain of discount electronics stores in the New York metropolitan area.

Gesticulating wildly in a variety of costumes or just a gray turtleneck and a dark blazer, the actor Jerry Carroll, often mistaken for the mysterious Eddie, would rattle off a sales pitch ending with the vibrating, bug-eyed assurance: “His

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