Hyundai India confident of keeping SUV lead as competition heats up

Hyundai's sister unit Kia Motors has also made big inroads in the SUV segment with the Sonnet and Seltos

Korean auto giant Hyundai is looking to up its ante as competition in the SUV segment becomes fierce. The automaker, which is the market leader with around 24 per cent share of SUV market--the most popular one in India’s auto market, will look to repackage its most popular variants with more features to increase their appeal among millennials.

Today, the carmaker introduced the facelift of its popular model in the sub-4m compact SUV--Venue in the Indian market. There are massive changes in the looks that ensure that the new Venue stands out compared to the pre-facelift model.

Hyundai has been facing tough