As Meta doubles down on its monetisation drive across its family of apps, Mark Zuckerberg has said that JioMart on WhatsApp in India is going to be a big opportunity for the paid messaging market
With this move, NPCI was aiming to reduce the concentration risk in the system and potentially curb the dominance of two large players while ensuring other players also get a chance to grow
WhatsApp India on Tuesday said that over the next six months, it will make significant investments regarding digital payments on its platform across the country
The decision came after the NPCI also issued a statement saying that it had decided to impose a 30% cap on the share of UPI transactions that a single payment application can process