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Vodafone Idea (VIL) on Sunday said it has rolled out 300 new-format 'Vi Shops' across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and UP West, in line with its expansion blueprint to digitally connect the rural population. VIL plans to further strengthen its local presence and enhance engagement with mobile users by expanding its retail footprint to cover more rural markets in the coming months. "To ramp up its retail footprint at the sub district level, Vi has rolled out 300 new format 'Vi Shops' across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and UP West," the company said in a statement. Customers in Indapur, Maharashtra; Hapur in Western UP; Basirhat in West Bengal; Usilampatti in Tamil Nadu; Payyoli in Kerala; and hundreds of other such towns will have access to quick, face-to-face service along with a range of differentiated products and offerings, it added. The Vi Shops concept for Tier 3 towns is intended to deliver a uniform experie