While several big budget shows failed to make a mark on streaming videos, budget shows like 'Panchayat' and 'Delhi Crime' won the audience's heart. What makes some stories connect to viewers?
The short-form video market can provide the country with a monetisation opportunity worth $19 billion by 2030, according to a report by management consulting firm RedSeer
Mitron TV aims to double its user base to 100 million over the next six months. The Indian short-video firm introduces new monetisation mechanisms for creators on the platform
Launched in India in July this year, Reels is a short-video service from Instagram that lets user create and share short-videos with their followers on their Instagram Feed