Thums Up

In the Asia Pacific, its unit case volumes declined 1 per cent in the quarter because it saw strong growth in India and Vietnam, the company said

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Coca Cola is also being very 'open-minded' about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite

A majority stake for Rs 6K-7K cr to allow TCPL's expansion in beverage space

Earlier in 2022, Thums Up became the first Indian brand from the company's Indian portfolio to touch $1 billion in sales

Quincey told investors, "India had a knock-out quarter clearly they are having a very strong run this year. He also said that the company is looking to continue to invest strongly in the country.

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Beverage major Coca-Cola has signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for Thums Up. Earlier, Khan was associated with rival cola brand, Pepsi, for a long period of time and this is his first big endorsement after the controversy involving his son Aryan Khan in a drug case last year. The new commercial for Thums Up featuring Khan, will have an integrated campaign across TV, social, digital, shopper, and OOH platforms. "Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both reel and real-life hero in the ad-film," said a joint statement. Thums Up, which has become a billion dollar brand in 2021, has partnership with the Olympic Games, Paralympic Games and cricket. Commenting on the new campaign, Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), Coca-Cola India & Southwest Asia said, Thums Up is a 45-year young brand that has always inspired millions to stay ...

Desi soft drink brand Thums Up has become a billion-dollar brand in 2021, global soft drinks major The Coca-Cola Company, which owns the brand, said. "Our local Thums Up brand became a USD one billion brand in India, driven by focussed marketing and execution plans," said The Coca-Cola Company Chairman and CEO James Quincey on Thursday evening during a post-earnings call. Thums Up was acquired by The Coca-Cola Company in 1993, when the Atlanta-headquartered company had re-entered into the Indian market, from Ramesh Chauhan of Parle Bisleri. Coca-Cola had then bought the entire portfolio of aerated drinks from the Chauhan brothers, which also included Gold Spot and Limca. Brand Thums Up was launched almost 45 years ago in 1977, after Coca-Cola had exited from the Indian market after the then Morarji Desai government had directed it to reduce the ownership stake of its Indian operation. This is the first home-grown Indian beverage brand, scaling to billion-dollar sales and is one of

The Coca-Cola Company's home-grown soft drink brand, Thums Up, on Tuesday announced to become a worldwide partner at the Olympic Games to be held in Tokyo starting July 23. This is probably the first time when a beverage firm from India is partnering with the Olympic Games. "As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games, athletes, who overcame tremendous odds to reach where they are today," Coca-Cola India said in a statement. The Coca-Cola Company has a long history of sponsoring major sporting events, organisations and projects around the world. Coca-Cola Vice-President (India and Southwest Asia) and Head (Marketing) Arnab Roy said, "In line with our long history of partnering with major sporting events globally, our strategic partnership with the Olympic Games Tokyo 2020 reinforces our long-standing commitment to refresh sports fans and enhance our consumers' experiences" It is al

"This is a move aimed at closing in on the category leader ThumsUp," a Pepsi official told the 'Economic Times'.

The company had posted a net profit of Rs 632.26 crore in 2018-19, Tofler said

The apex court said the petitioner's counsel failed to disclose 'why two specific brands in particular are chosen to be the target of the proceedings and what the source of his assertions'

Age has not taken the fizz out of the country's oldest surviving home-grown cola brand

The move is aimed at taking Thums Up to the $1-billion club of Coca-Cola's global brands by 2020

Thums Up comes up with a high-octane commercial to communicate the promise of 'more thunder' for its first-ever variant in 40 years

With a new variant, Coca-Cola is stepping up the strong cola narrative that has been associated with the brand for the last four decades

Thums Up, which is the country's largest cola brand, currently has sales of around $800 million

The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand: Vijay Parasuraman