As per the BARC data for the ongoing financial year (2023), the merged entity has 36 per cent TV viewership market share in the Hindi GEC segment, and 33 per cent in the Hindi movies channels.
Fatigue, marquee teams not performing well among reasons for slide; bids for forthcoming media rights auction may take hit, ad rates steady for now, say experts
PM Modi's public addresses regarding the ongoing Covid pandemic, his speeches focussing on a range of issues -- from being at the forefront of exporting vaccines to the ongoing farmer protests
Ex-BARC CEO Partho Dasgupta rigged the "entire" TRP system for news channels and also discussed issues of national security with "a certain owner cum news anchor" on Whatsapp, Police told the HC
Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation
Former CEO of BARC, Partho Dasgupta is already in jail along with several top executives of Republic TV - which, as per Mumbai police, benefitted due to the TRP manipulation by BARC top officials
Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching
The study, "Hollywood Is For Everyone", covered a sample of 1,500-plus movie buffs across eight metros and non-metros, including Mumbai, Delhi, Chennai, Bengaluru, Pune, Ahmedabad, Lucknow and Indore
The CBI has registered an FIR into alleged manipulation of Television Rating Points (TRP) on the basis of a reference from the Uttar Pradesh Police, officials said on Tuesday.