Streaming Video Market

The report projected the marketing spend on influencers to be worth $2.8-3.5 billion in 2028, from the current level of $0.35-0.4 billion

A new study by Accenture emphasises the need for aggregation in online entertainment

T20 World Cup match between India and Pakistan in 2022 recorded the highest viewership on a single day, said Amazon in its Fire TV streaming trends report

Samsung will reportedly bring its streaming application, TV Plus, to other manufacturers' TVs

Chinese short-form video-making app TikTok has partnered with IMDb to allow users to tag movies and TV shows in their videos in the US and the UK

TikTok announced that it has expanded its 'audience controls' feature to allow creators to restrict their short-form videos to adult viewers

Streaming platform Twitch on Wednesday announced that it has "fixed the issues" that impacted "multiple areas" of the platform

Around 5.6 million videos were removed globally for violating platform's community guidelines

The event is one of the biggest regional gatherings of firms, investors et al in the telecom, media and entertainment ecosystem

The results come as AT&T is unwinding its expensive media investments to focus on its original business of providing phone and internet services

Papavassilopoulos reckons that from $900 million in 2020, advertisers are expected to spend $2 billion in 2025 on video-on-demand in India

The action in the streaming video market has been breathless. This week we examine if the OTT space is headed for a shakeout

Digital is unbiased and democratic platform where the audience does not discriminate between big and small banner, says the actor

Growing criticism for TikTok over violent content on the platform paves way for the Mitron app to shot into spotlight as an Indian alternative to the Chinese app

YouTube, Hotstar, Amazon Prime Video, and Netflix are clearly among the top players

How is the streaming video market evolving in 2018?