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Simplilearn, an online platform that aids reskilling of technology workers, has pivoted to serve more business clients rather than individuals seeking to get certified in new technologies as the cost of consumer acquisition has hit unsustainable levels.The Bengaluru-based firm says it is far cheaper to tap corporates who are looking to re skill existing workers, as they look to redeploy the same workforce rather than hiring new people. Businesses also drive bulk purchase of its online courses and have shown the tendency to be repeat customers."If you look at most of the consumer facing companies, their biggest problem is cost of customer acquisition. Most of the money is taken away by Google, to the extent that it's become unsustainable if someone is only looking at doing paid marketing to get customers," said Krishna Kumar, founder and CEO of Simplilearn.While the company continues to serve individual customers, it has shifted its focus from onboarding new customers to reaching out .