Public Relations

The aim is to encourage a mediation mindset that helps individuals and firms shift from an adversarial win-lose method of approaching business and human interaction, to a win-win way for all

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Madan Bahal is interested in long-term engagements that build strong stakeholder relationships for his clients and built his firm with a view of public relations entirely consistent

The Tata group's decision last week to end its long-term contract with Edelman, which was routed through Rediffusion Y&R, by January, has turned the focus on the sweeping changes taking place in the public relations (PR) business.The possibility of a change of PR mandate by the Tatas has created a flutter in the industry. The ~60-crore account, one of the largest in the business, represents over 4.4 per cent of the ~1,315-crore turnover of the PR industry. Only nine Indian PR companies have annual revenues of more than ~30 crore and five earn over ~60 crore, according to a study undertaken by Feedback Business Consulting Services along with the Public Relations Consultants Association of India. The Tata account can change the fortunes of any agency. A Tata group spokesperson declined to comment on the matter.The PR industry in India is tiny when compared to advertising. Advertising billings for 2017 are estimated at ~62,000 crore and the fees ad agencies and media buying houses ...