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Department of Post has launched a scheme named My Stamp. My Stamp is a personalised sheets of postage stamps. The personalization is achieved by printing a thumb nail photograph of the customer, images and logos of institutions, or images of artwork, heritage buildings, famous tourist places, historical cities, wildlife, other animals and birds etc., alongside the selected My Stamp sheet. Rs. 300 is charged from customers for one My Stamp sheet contacting 12 stamps. My Stamp can be used as valid postage for domestic mail purposes. A customer can choose from a variety of My Stamp themes available.