Pepsi

Cola brand looking to add female brand ambassador

The US antitrust law prevents large franchises and chains from engaging in price discrimination against small businesses

Prasanth Kumar, the chief executive officer (CEO) for South Asia of GroupM Media has worked at Pepsi, The Hindu, and The Media Edge & McCann Erickson in a career spanning more than 25 years

Byju's appointment of Messi is a good example of the illusory fascination that companies harbour for celebrity endorsements

Profit grew by 59% to 3.81 billion Indian rupees ($46.1 million) in the three months ended Sept. 30

It also said, Beverage unit volume grew 11 per cent, primarily reflecting double-digit growth in India

Cola majors say they will monitor localised lockdowns, vaccination progress

"This is a move aimed at closing in on the category leader ThumsUp," a Pepsi official told the 'Economic Times'.

New launches of beverages expected ahead of summer

During the conversation on January 15, Nooyi advised the students not to idolise people based on their positions

As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand integrations

The cola major signs on the controversial actor as the face of the brand; a strategic move or a colossal blunder, ask experts

The company finesses the regional game for Lay's and Kurkure, acquires local tastes and habits to beat back competition from home grown snack makers

Company had supplied machine for producing juice, Mirinda cups to Oceanic Tropical, which is undergoing liquidation

Pepsi, which reported profit in 2017-18, after a gap of seven years, is bullish on the prospects in India

The launch film of Ye dil maange more had Shah Rukh Khan, Kajol and Rani Mukherjee and this was right after the movie Kuch Kuch Hota Hai

This is in tune with the increase in the digital disruption in the FMCG industry

Paswan said BCCI will ensure that bottled water is sold at same MRP in stadiums

Cola major expands its portfolio of healthy foods; looks to bring down its sugar addiction

Retailers said they were clearing stocks and might not ask for replacement from Pepsi and Coke