Online Brands

Apple has introduced a new free tool named 'Apple Business Connect' which will allow businesses of all sizes to customise the way their information appears across Apple applications

Valuation demands of around 10x of revenue had become way too common despite the fact that consumer brands are fundamentally different from tech businesses.

After the lockdown was lifted across the country, this was the first quarter in which businesses were operational in a large part of the country

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

Young consumers want personalisation, respect and transparency; are more likely to cut all ties if brands don't comply: Adobe

Online brands are sketching in a physical avatar, bringing form to their intangible existences