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The mango crop in the country has been damaged up to 20 per cent because of untimely rains, hailstorm and strong wind, according to senior ICAR officials. Many mango growers said the damage has been huge in North India due to hailstorm and thunderstorm. Mango is an important fruit crop in India and popularly called the 'King of Fruits'. India is a major mango growing country, contributing nearly 42 per cent of the world's production. Since last few days, unseasonal rains, hailstorm and gusty wind due to the western disturbance have impacted both foodgrain and horticultural crops in some parts of the country. "First untimely rains did not cause damage, but later rains and hailstorm have badly impacted the mango crop. We anticipate the total damage to be about 20 per cent as of now," Indian Council of Agricultural Research(ICAR) Deputy Director General (Horticulture) A K Singh told PTI. The frequency of the mango crop loss has been more in North India, especially Uttar Pradesh which
DANIEL LOPEZ, executive vice-president of MANGO, the Barcelona-based fashion major, to Karan Choudhury on their Indian arm's next phase of growth. Edited excerpts: When MANGO forayed into India, there was a dearth of international brands. Now, things are different. How do you think your brand would do now?We're having a terrific run in India. The world has changed, retail has changed and we are transforming as well. The answer to the world changing is our omni-channel strategy which we have with Myntra. MANGO's expansion plan consists of 25 store openings in India over the next five years. The new stores are equipped with advanced technology to provide a seamless shopping experience.Are you looking for foreign direct investment in single brand retailing?No. We have a distribution agreement with Myntra. We are focused on this and are not going to open our own stores. Others might have taken that route to growth but we are focused on our franchise-based, omni-channel approach.Compared ..