Maggi

The Swiss processed foods maker has significantly upped investments in its Indian subsidiary to expand its penetration in 'rurban' markets

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In the letter that has gone viral on social media, Kirti Dubey wrote that she had gone to a shop to buy Maggi but was sent back by the shopkeeper

Nestle India, which makes Maggi noodles, KitKat chocolate, sees 'early signs of softening' in sale of some commodities

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

The order was issued in a dispute filed by ITC alleging that Nestle India has used the expression 'Magical Masala' for its instant noodles brand Maggi in 2013.

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

Prices of Maggi products dearer by an average 3.1%, volume up by 9.6% YoY

During the year, Nestle India strengthened its distribution base, sales capabilities and execution skills to secure the leadership position in most categories

Brand Maggi has come out all guns blazing in the years since the ban

Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand

FSSAI CEO Pawan Agarwal said all the test reports on Maggi noodles, since its re-entry into the domestic market, had found it to be fit for consumption.

'The slightest concern gets out on social media, which builds up sentiments and beliefs very quickly,' said Nestle CEO Mark Schneider

Maggi was banned by Food Safety and Standards Authority of India in June 2015 for five months for allegedly containing lead beyond permissible limits

Many alternatives that target similar consumption moments have come into the noodles space: Maarten Geraets tells Sangeeta Tanwar

Maggi has regained much lost ground and Nestle believes the time is ripe for further engaging with consumers

Nestle said storage of such huge quantity of the noodles at 39 locations across the country may lead to health hazard

Amid rumours that the production and sale of Maggi noodles have been banned in Uttarakhand, the state government on Friday clarified it has only given conditional permission to Nestle."We have given only conditional permission for the sale and production of Maggi in Uttarakhand. Samples of all the batches being produced at the Pantnagar plant will be taken for testing and if they are found violating the safety standards, we will destroy them," Principal Secretary Health Om Prakash told reporters here. However, Prakash said there was nothing new in the controversy and the permission had been granted few months ago.Nestle had resumed production of noodles in November from its Pantnagar plant and started its sale in December. The move came after the Centre sent a letter to the state government stating that the Bombay high court orders be followed. The letter came after the state government had sought clarification on the sale and production of Maggi noodles in the country. The high court