Top Section
Explore Business Standard
Don’t miss the latest developments in business and finance.
Influencer Campaign
Disclosure must be placed in endorsement message in a manner that is clear, prominent, and hard to miss
The guidelines go on to say that individuals should not endorse products or services that they have not personally used
90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI
What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix
Do you find yourself buying products on a whim? Have you ordered products you didn't need originally until you saw an influencer using it? Then the concept of 'De-influencing' might help you out
The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms
Has SAT order changed the course of NSE colocation case? What will new regulatory regime mean for the influencer industry? What do past trends reveal about markets and Budgets? What are AT-1 bonds?
How has Apple avoided the mass layoff mess? How will El Nino affect Indian farms in 2023? Are FPIs ready for the T+1 settlement cycle? What are influencers? All answers here
Influencers work with companies to promote their products and services
Naina Redhu says she joined social media platform in 2006 after getting an invitation email
Is it time to regulate financial influencers? What does the EWS quota verdict mean for India? Is the tide turning for PSU banks? What is a regulatory sandbox? All answers here
The number of 'finfluencers' and their followers are rapidly rising in India. But the country's financial regulators have not carved out any specific norms that finfluencers should stick to
Does a US recession threaten the Indian IT industry? Is there a dark side of influencer marketing? What global events will markets track this week? What is global minimum corporate tax? Answers here
Of late, credibility of some influencers has come into question. Meesho sent legal notices to some social media influencers for tarnishing the image of the company. More about influencer marketing
Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.
Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
Daily unique active users for these apps are at 97 per cent of the total number in June 2020, when TikTok was banned in India
Community battling the fallout of India's bank on TikTok asked to take responsibility for products they endorse
With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers