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Proptech firm Housing.com has tied up with fintech startup Niro to offer customers the facility to pay their rent on credit. Housing.com, which is part of Australian firm REA, has started this credit solution -- Rent Now Pay Later (RNPL) service, in partnership with Bengaluru-based Niro. "Now, rent can be paid on Housing.com by users with a zero-convenience fee, an interest-free credit period of up to 40 days, as well as an option to convert rent payments into easy monthly instalments (EMIs)," the company said in a statement. Housing.com had earlier started offering customers the facility to pay rent using credit cards. "However, given that only 4 per cent of Indians have credit cards, the Rent Now Pay Later service affords non-carded users a significant flexibility in their financial planning - allowing them to pay their rent at zero cost and freeing up a significant portion of their disposable income for other items," it said. The new service further provides users with the opti
Realty portal Housing.com will hire about 200 people this fiscal to strengthen its team, besides investing in technology as well as brand promotion to become the clear market leader, its CEO Dhruv Agarwala said. REA India, part of Australia's REA Group and US-based News Corp, owns three real estate portals -- Housing.com, PropTiger and Makaan.com. In an interview with PTI, Agarwala highlighted that the turnover of REA India rose 92 per cent during 2021-22 fiscal (July-June) to nearly Rs 300 crore. Housing.com -- one of the leading real estate classified platforms in India -- contributed around 80 per cent to the total revenue, and housing brokerage platform PropTiger.com the balance 20 per cent. Makaan.com's revenue was negligible. REA India will continue to invest in technology, brand promotion and talent acquisition to grow Housing.com business. It has already announced Rs 40 crore investment in FY'23 for Housing.com and could raise it further looking at competitors. At present,
Private equity (PE) investment in proptech firms rose 5 per cent to USD 270 million during the January-June period as the adoption of technology gains momentum in the real estate sector, according to Housing.com. Between 2009 and June 2022, the proptech companies in India received a total of USD 3.42 billion in PE funding. The PE inflow in proptech rose 35 per cent in 2021 to USD 741 million from USD 551 million in the previous year. Housing.com, which is part of REA India that also owns PropTiger.com and Makaan.com, the number of PE deals during January-June 2022 has grown by 1.5 times year-on-year. The average deal size in H1 2022 stood at USD 14 million compared to USD 32 million during the same period in 2021. The investments tracked include private equity, venture capital, debt, PIPE (Private investment in public entities), project level investments, and pre-IPO private equity deals, at the early, growth and late stage. Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com
Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase user base at its platform and simplify buy-sale and renting journey of consumers. "We have launched our new ad campaign that captures the ethos on which Housing.com has been built -- to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com and Makaan.com. Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he added. The company would invest about Rs 40 crore on this campaign over the next 12 months, Agarwala said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions. Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars i