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FMCG firms Hindustan Unilever Ltd and Godrej Consumer Products Ltd (GCPL) have cut prices of some soap brands by up to 15 per cent amid palm oil and other raw materials turning relatively cheaper. HUL has reduced prices of its offerings under popular soap brands Lifebuoy and Lux by 5 to 11 per cent in the western region. Godrej Group arm GCPL, which owns soap brand Godrej No 1, has also reduced prices of soaps by 13 to 15 per cent. Analysts opine that the reduction in prices would help drive growth in volumes in the second half of current fiscal year, especially since overall demand remains sluggish due to high inflation. One of the reasons for the price reduction is the decline in global prices of palm oil and other raw materials, they added. Commenting on the development, GCPL CFO Sameer Shah said:" With commodity prices coming down, GCPL is one of the first FMCG companies to pass on the price reduction benefit to consumers." "For soaps specifically, GCPL has reduced prices be