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Optimistic about demand growth in the current fiscal, JK Tyre & Industries Ltd on Thursday said it has increased price by 6-7 per cent and a further hike is under consideration to reduce the raw material cost pressure. The leading tyre maker said EBITA has started improving and it is likely to be better in the forthcoming quarters. "On an average, the cost input impact on the company due to the unprecedented commodity price inflation was around 30-35 per cent over the last 18 months. We have taken consistent price hikes in the last fiscal and even in this fiscal further price increase to the tune of 6-7 per cent has been done, JK Tyre president (India) Anuj Kathuria said. However, the company has not been able to pass on the entire cost increase and further price hikes are under consideration, he said on the sidelines of the launch of two new tyres for the truck and bus radial segments. "EBITA is improving and it is expected to get better in the subsequent quarters with the price .