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Mutual fund schemes investing in gold are struggling to attract investments with investors' preference shifting towards equity-oriented funds.In 2013, assets of gold funds stood at nearly Rs 12,000 crore amid weakness in the equity markets. Since then, overall assets in the gold fund category have seen a decline of 55 per cent to Rs 5,098 crore in July 2017.Four years ago, overall gold schemes' assets comprised 1.5 per cent of mutual funds' overall assets. This has now slipped to a mere 0.25 per cent given the surge in sector's overall assets to Rs 20 lakh crore.Investors have continuously been redeeming funds from gold funds. Rather, since the beginning of 2014, barring a few occasions, almost all months have witnessed incessant redemptions. In the last one year, when equity schemes have offered double-digit returns to investors, gold funds have made negative return of about 4.8 per cent. Even debt-oriented funds have made 7-10 per cent returns for investors during the past one ...