Gillette

Shares of the company ended about 0.3% lower on Wednesday and about 4% in 2022

The grooming products maker on Tuesday reported a 14.02 per cent decline in its net profit

Factors such as work-from-home, job losses, limited social events, indicate slower recovery

some are saying that Gillette risks turning off customers who think the brand is shamelessly capitalizing on the #MeToo movement and practicing 'leftist' politics

Gillette said it had commissioned a study of 1,188 adults and found that the results "emphasize the outsized importance of 'soft' skills in today's modern man."

Top brand also plans to add focus on its cheaper products as pressure mounts from online start-ups