Gender Stereotypes

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

A comprehension passage in the CBSE class 10 English question paper has sparked controversy for allegedly promoting "gender stereotyping" and supporting "regressive notions"

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

Book review of Patriarchy and the Pangolin: A Field Guide to Indian Men and Other Species

The GII has been criticised for its complexity and difficulty in interpretation or understanding

At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry and to ensure a better diversity mix at its showrooms

A gimmick, or does it mirror a societal shift?

The study included 450 early adolescents matched with a parent or guardian

Children were asked how boys and girls cry, sit, laugh, stand, walk and dance

Team Panther, a group some 20 women, is developing a vehicle that promises a mileage of 300 kmpl