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As TV gets a resurrection online, simplicity of its model keeps it going
The second part of the series looks at what Indians are watching
TV viewership in first half of 2020 up 9% over last year, says BARC
The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.
GECs rule, but cricket plays spoilsport
Going by data provided by BARC, the share of GECs remains a massive 56% of total viewership from October 2015 to April 2016
