Funskool

What to keep in mind when you ask your children to pick what they want to play with

Toy manufacturer Funskool India on Thursday said it has acquired the licence to manufacture and distribute cartoon character Chhota Bheem and seven other action figures

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

The toy major adopts a differentiated retail strategy for metros and small towns, pitches itself as a lifestyle choice and an antidote to digital addiction

Funskool, a toy manufacturing company and part of MRF LKd, is looking at expanding its presence to the Latin American and the erstwhile USSR market to increase its exports. The company, which is expected to clock in a revenue of Rs 220 crore this year, is also looking at acquisitions in the international market with the help of KPMG. At present, around 20 per cent of its business is from exports and going forward, it is looking at a 50 per cent growth in exports during a year. It is currently exporting toys to Europe, UK, US and Australia. "We are looking at entering into Latin American countries and many of the erstwhile USSR countries. In USSR region we have already started our work by appointing a distributor and will start exports soon," said K John Baby, chief executive officer, Funskool (India) Ltd. Indonesia, Vietnam, Thailand and many of the African countries are less penetrated, but the market is not big. Thailand is estimated as one of the largest market, but it is close to .