Flipkart Smartphone Billion

Flipkart's social commerce platform has over 250,000 sellers and 150 million products ranging across fashion, beauty, mobiles and home

BS ReporterHyderabad, 14 November: A lot of market intelligence that was acquired over a period of time by India's leading e-commerce company Flipkart is being put to test as the company's own smart phone product is going on sale under Billion Catpure + brand in Rs 10,000 price bracket from November 15, 2017.Hyderabad-based homegrown technology OEM Smartron has worked on Flipkart's maiden smart phone product in terms of design and development besides getting it manufactured for the e-commerce company."Flipkart has a very good market intelligence. They have shared many important inputs in finalising the specifications and prototyping of the product besides the price point. We also brought in our own expertise into the design, engineering and specs of the product. We expect a good response for the phone," Smartron chairman Mahesh Lingareddy told Business Standard on Tuesday.The partnership with Flipkart comes as a big breakthrough for Smartron as it has been looking for opportunities ..

The firm will launch Capture+ under the Billion brand on Wednesday