Film Marketing

Reacting to the backlash for his remarks about The Kashmir Files, Lapid says making bad films is not a crime, but the film is 'crude, manipulative and violent'

Implementation of a box office monitoring system, sharing of promotion cost by multiplexes, phasing out the virtual print fee are among other suggestions made by antitrust watchdog

The government will also work with states to facilitate and promote film shootings in India, he said

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty

Chatbots are catching on, but there is more movie studios can do, a new Facebook and Ormax Media study says