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Blue Star aims to corner around 15 per cent share of the residential air conditioner market in terms of value as the cooling products maker expands its product portfolio and distribution network, its Managing Director B Thiagarajan said on Wednesday. The company is witnessing a pick up in the markets of West and South regions and expects a 20 to 25 per cent volume growth this season. Blue Star, which is launching affordable products targeting the mass premium segment catering to price-sensitive and first-time buyers especially from non-metro towns, has introduced 75 products across the inverter, fix speed and window ACs. "We are aiming for 20 to 25 per growth in volumes in AC business this year," Thiagarajan said at a press meet here. According to him, the company targets to achieve a market share of 15 per cent by FY25 in the room air conditioner segment. The domestic residential AC market is estimated to be around 8 million units and had a double-digit growth last fiscal. Blue S
Fitness gear maker beatXP has entered into the smartwatch segment with an aim to capture 10 per cent market share by the end of 2023, the company said on Friday. beatXP Business Director Ashish Dhuwan told PTI that the company has garnered an average sale of Rs 1 crore per day during the limited launch about 10 days back which gives it a confidence to comfortably achieve the set target. Founded in late 2021, beatXP's consolidated business has crossed the Rs 100 crore mark. Dhuwan said the company has incorporated six physical sensors including one for ECG (electrocardiogram) to target the affordable segment market. "beatXP aims to capture 10 per cent of the smartwatch market share by the end of 2023 to become one of the top-selling brands in this category. There is a huge gap in the wearables category where most brands in the affordable segment offer non-accurate sensors such as heart-rate, SPo2. beat XP's Exact smartwatch is offering ECG and family remote health monitoring which is