Triumph Motorcycles India aims to increase market share to 25% in 12 months

Triumph Motorcycles India has seen a growth of 30 per cent in the last 12 months, with sales of "a little over" 1,200 units, he said

Triumph Motorcycle
The company, which set foot in India nine years ago, has a presence in the 500 cc and above motorcycle segment at a starting price of over Rs 5 lakh.
Press Trust of India Kolkata
2 min read Last Updated : Jun 18 2022 | 7:31 AM IST

British premium motorcycle brand Triumph is bullish on the prospects offered by the niche two-wheeler segment in India over the next one year, a period during which the company aims at boosting its market share to 25 per cent from 22 per cent at present, a senior official said on Friday.

Triumph Motorcycles India has seen a growth of 30 per cent in the last 12 months, with sales of "a little over" 1,200 units, he said.

"We are at a healthy spot right now, and hope to clock a growth of 25-30 per cent in the next one year, selling around 1,500 units," Business Head Shoeb Farooq told PTI.

The company, which set foot in India nine years ago, has a presence in the 500 cc and above motorcycle segment at a starting price of over Rs 5 lakh.

Farooq said growth in the premium segment has been slower than expected in the last few years, with the COVID-19 pandemic denting sales.

"The positive news that is coming out is that the industry segment just below ours (the 250-500 cc category) is doing pretty well, registering sales of over 100,000 motorcycles per annum...this is good news for us as consumers are likely to graduate to the next segment of 500 cc and above from here on," he said.

Motorcycles having engine capacity of more than 500 cc offer much more value for money, he said on the sidelines of the launch of a dealership in Kolkata.

Farooq said Triumph, which has 14 exclusive stores in India, passed a portion of the rising commodity and logistics costs to customers in the last six months, effecting a price hike of around 2 per cent across categories.

"There is likely to be a marginal rise in prices in August, too, though the exact amount is yet to be decided," he added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Triumph MotorcyclesEmerging market shares

First Published: Jun 18 2022 | 7:31 AM IST

Next Story