Digital Campaigns

Quoting from Singh's addresses in 2008 and 2009, the BJP accused him of "remembering selective idols, appeasing a family"

Why was Cannes Ad fest 2022 Indian advertising industry's '1983 moment'?

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

The report noted that collaborative efforts of government at macro and micro level, institutional bodies and digital platforms can act as growth catalysts

No organisation or individual will be allowed to disseminate information about religious ceremonies on the internet unless they have a licence from China's religious regulator

Covid-19 is pushing Indian political parties to quickly look for alternative ways of mobilisation.

Cambridge's clients had included U.S. President Donald Trump's 2016 election campaign

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Mystery launches, online fan clubs and other innovative marketing measures are yielding remarkable results for Chinese smartphone brands in India