Digital Advertisements

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Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Ad revenue of Facebook, the second-largest digital ad platform in the world after Alphabet Inc's Google, is most likely to be hit compared with the company's tech peers

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally

Alphabet unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Google said it has blocked several terms associated with hate speech from being used as ad keywords on YouTube videos

Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands

Change in digital advertising might further restrict competition

Along with Google owner Alphabet, it now controls more than half of the digital advertising markets globally

The companies will develop a subscription platform, share advertising revenue through Google's ad technology services, build out audio journalism and develop video journalism by YouTube

Apple's new update will affect Facebook's revenue

Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected"

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Are digital ads depriving brands of the benefits of long-running themes?

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown