Digital Ad Spend

Study says SMBs had 30-35% share of the $8 bn digital ad spend in FY22 and could to raise this to 40% by FY28

The digital ad spend in the country is set to observe a muted growth in FY23 due to macro factors

Timing of encounter, Diwali season, and arch rivalry boost last-minute advertiser interest, say experts

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

The mobile in-app revenue will account for 56 per cent of global spend by 2026, according to Juniper Research

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

Disney joins other companies like Starbucks Corp, Unilever Plc, Adidas AG and others that have pulled advertising from the tech giant

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Are digital ads depriving brands of the benefits of long-running themes?

Political ads on social media platforms have been a growing cause for concern globally, especially since reports of foreign interference in the 2016 US Presidential elections surfaced

The digital advertising spend was estimated to be around Rs 7,500 crore at the end of 2016

Fuelled by growing demand for smartphones and falling data tariffs