Data Tracker

Tech giant Google is reportedly developing its own version of Apple's AirTag tracker

After Irish actor and author Hannah Rose May claimed that she was tracked by an AirTag, Apple said it is "actively collaborating with law enforcement on all AirTag-related inquiries"

Technology is now coming to the rescue of decision makers who need current data about the multiple dimensions of a rapidly changing economy

MyGov, the government's citizen engagement platform, too has seen an exponential increase in data during Covid

Deaths per million were higher than the national average of 176 in 16 states and highest in Delhi, which has reported 1,019 deaths per million

India ranked 112th of 153 countries on the Global Gender Gap Index 2020, a drop of four places since 2018

Linking big datasets from various sources/registers is a daunting task. However, large-scale data-linking is not new

The introduction of the new tool is Facebook's latest response to criticism over how it safeguards users' privacy

Women seek more explicit communication, while men demand more relevant information

Some of the defining trends for the year

Travel economy has undergone major shift in terms of the way businesses conduct themselves

Technology, urbanisation and economics will drive behavioural changes and open up new channels

Today there is a paucity of studies about the emotional connection between ads, viewers and brands

According to the latest report on global brands, technology is the largest sector by brand value

Mobile gaming accounted for the largest share in the global gaming market

Companies are responding to the global demand for naturally derived ingredients in beauty products

Five technology-driven changes in the marketing environment will lead to an outcome that is different from what marketers may have previously expected

81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively

Across the world, customers are buying into the premium tag

Consumer behaviour is the mystery that brands have tried to crack for centuries