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A specialty tea from Assam's Dibrugarh district was sold for Rs 1.15 lakh per kg at a private auction on Friday, the proprietor of the tea estate said. 'Manohari Gold Tea' fetched the price at an auction on private portal Tea Inntech, Rajan Lohia of Manohari Tea Estate said. "Due to the cap of Rs 1 lakh per kg set by the Tea Board India at Guwahati Tea Auction Centre (GTAC), we had to sell this batch through private auction this year," Lohia said. This is the highest price fetched for tea at such auctions anywhere, he claimed. One kilogramme of the specialty tea was bought by RK Tea Sales, he said. Tea from the Manohari brand, especially its gold variety, had been fetching high prices at the GTAC over the years, setting new records in the process. Manohari Gold had sold for Rs 99,999 per kg through GTAC in December 2021, which was matched by 'Golden Pearl' of AFT Techno Trade that also went under the hammer at the same auction house in February this year. This high price was sur
The total demand for all categories of teas dropped by 10.35 per cent during Sale-47, Calcutta Tea Traders Association data (CTTA) said. Sale-47 was held from November 22 to 24. However, Darjeeling leaf scored a gain in demand during this week as compared to last auction, it said. According to CTTA officials, the total offerings amounted to 2,46,299 packages (included 71,22,834 kg) comprising 1,31,783 packages of CTC leaf, 72,850 packages of Orthodox, 3,417 packages of Darjeeling leaf and 38,249 packages of Dust teas. This week's CTC leaf saw a fair demand and 23,60,214 kg of different categories were sold at an average price of Rs 200.15 per kg. Most of the demand was marked between Rs 150 to Rs 200 per kg price level. Around 24.51 per cent was claimed at a lower price level while 19.06 per cent was demanded at higher price level. Western India supported well. Hindustan Unilever operated actively while TCPL remained selective. Exporters registered fair support. Orthodox leaf met
The commerce and industry ministry is planning a multi-media campaign to promote over 400 GI (Geographical Indication) products such as Darjeeling Tea, Chanderi Fabric, Mysore Silk, and Kashmir Walnut Wood Carving. The Department for Promotion of Industry and Internal Trade (DPIIT) intends to empanel one or more audio-visual agencies to carry out various multi-media campaigns, production of advertising and promotional materials on a regular ongoing basis," said the department's notice inviting request for proposal. The agency will also support the department in scaling up the GI campaign through manifold interventions, considered important for building a strong GI ecosystem, it said. DPIIT, under the ministry, is looking to empanel reputed audio-visual agencies for GI promotion campaign. Work for the empanelled agency or agencies would include production of films, documentaries, sponsored AV (audio-visual) programmes, AV spots, and production of short videos. The notice said lack