Celebrity Endorsements

Here are the best of Business Standard's opinion pieces for today

Face charge of incorrect declaration to dodge tax

Byju's appointment of Messi is a good example of the illusory fascination that companies harbour for celebrity endorsements

Some of the investors backing SUGAR include L Catterton, A91 Partners, Elevation Capital and India Quotient

Both government and private advertisements shall be covered by the new set of rules

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

As times changed and age caught up with him, Bachchan repositioned himself as a television artiste, a doting father, a devoted husband and later as a champion of health causes

Bollywood trumps the celebrity endorsers' list; Deepika biggest brand among actors while Virat earns more than six times what Dhoni does at Rank 12

From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track

As 2017 kicked off, stars were wary as govt was all set to legislate the brand-endorser relationship, in a bid to protect consumers

Endorsers and brands navigate the trouble spots in their relationship under the gaze of social media

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors

Big B is the face of Swachh Bharat Abhiyan, Tendulkar may endorse National Mission for Clean Ganga

The country's apex ad regulator, the Advertising Standards Council of India (ASCI), will be shortly issuing the final set of guidelines pertaining to celebrity endorsements. The move comes three months after draft guidelines were first issued by ASCI on the subject as the government increasingly focuses its attention on it. The Consumer Affairs Ministry has tabled the Consumer Protection Bill, 2015, in the ongoing session of parliament, which provides huge penalties on celebrities endorsing misleading ads.The key change, however, expected in the final set of guidelines to be issued by ASCI, will be a widening of the scope of celebrities to include famous people from all walks of life, who endorse products and services. This a big jump vis-a-vis the draft guidelines, which covered only celebrities from sports and entertainment, causing much heart-burn among celebrity managers handling such clients, who found it discriminatory in nature.A bigger base, say persons in the know, is also ..