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Top Headlines: Race for IPL media rights; Mumbai covid surge & more
As Mumbai witnesses yet another surge of Covid-19 cases, authorities have begun adding bed capacity as occupancy has crossed 1 per cent. Read more in our top headlines
71% of IPL viewers get influenced by ads with Bollywood celebrities: Report
The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.
82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey
The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands
Who's a celebrity? A new definition soon
Ad agencies, corporates are working on a proposal to define who is a celebrity in an ad campaign
