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A new electric car company that brings together two big names in Japanese business, Honda and Sony, officially kicked off on Thursday, with both sides stressing their common values of taking up challenges and serving people's needs. The electric vehicle from Sony Honda Mobility Inc. will go on sale in 2025, with deliveries coming first in the US in early 2026, and in Japan later that year, Chief Executive Yasuhide Mizuno told reporters. Pre-orders start 2025. In March, Sony Group Corp. and Honda agreed to set up the 50-50 joint venture, with the idea of bringing together Honda's expertise in autos, mobility technology and sales with Sony's imaging, network, sensor and entertainment expertise. Production will take place at a Honda plant in the US, but details such as pricing, platform and the kind of battery to be used were not disclosed. Production volume was also not given, but officials said this was a special model and not intended for massive sales. Mizuno, who is from Honda M