Brands Strategies

How can India Inc stay ahead of the curve on moonlighting? Is the revival of iconic brands driven by nostalgia? Is the worst over for global equity markets? What is the NLEM? All answers here

Brands like Campa Cola, Chetak and Yezdi remind us of simpler times - when we were not spoilt by choices. Companies are now trying to revive these classic brands. Will the nostalgia turn into sales?

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Go the extra mile by making calls, setting up mini stores; trend is here to stay, say experts

That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles tells Shubhomoy Sikdar

Brands need to adopt different engagement strategies for different generations in India, says Adobe study