Brands Advertising

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

The ministry has also increased the number of price monitoring centres from 175 to 283

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

The world's top-100 brands could see a whopping $223 billion getting wiped off their brand value due to data breach, according to a report.

If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 onslaught

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Apart from Star India and Chaayos, even Fogg has come for criticism for what has been called an inane attempt to be funny

In the pursuit of online popularity, many brands have turned voluble and socially aware. But it is a thin line between engagement and disenchantment, say experts