Brands

Poha to biryani, instant food firms have a full plate as airlines focus on in-flight experience

While brand experts count on aspirational value, the undue premium on personal care remains discriminatory

There have been brand collaborations in the past that have been really well done

With a total sales of Rs 8,200 crore in 2022, Surf Excel also became HUL's first brand to reach the milestone

Direct-to-consumer (D2C) firm Mensa Brands on Tuesday said it has raised Rs 300 crore debt from TradeCred. The funds will be used for new brand acquisitions as well as brand growth, including product development, supply chain integration, and working capital investment, the company said in a statement. "With this additional capital, we will be able to double down on our growth ambition," Mensa Brands Founder & CEO Ananth Narayanan said. At present, Mensa has 25 brands across fashion, home, beauty and FMCG, including Dennis Lingo, Villain, Pebble, and MyFitness. Debt platform TradeCred has over Rs 2,200 crore of assets under management and more than 20,000 active users as of February 2022, the company said. "As part of Mensa's Rs 300 crore financing arrangement, 50 UHNIs (Ultra high-net-worth individuals) collectively participated," it added.

D2C brand buys four other brands it didn't name as it seeks expansion

Airline will take some years to attain 'world class heights', he says in year-end note

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

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Retail brands and malls expect sales to grow by as much as 50% this time over the 2019 figures, when Black Friday as a concept began gaining momentum in India

Online players like Nykaa, Tata Cliq have also offered discounts on the back of Singles' Day Sale

Users started creating accounts pretending to be major brands and politicians, fooling users and potentially jeopardizing Twitter's now-shaky reputation with top advertisers

On Wednesday, the star cricketer became the highest run-scorer in the history of the ICC T20 World Cup, going past Sri Lankan Mahela Jayawardene

Starbucks co-founder Zev Siegl, who was on a visit to India to attend Global Investors Meet in Bengaluru, was seen at a restaurant enjoying filter coffee and masala dosa

With this, Reliance Retail will directly compete with Hindustan Unilever's Lakme and other brands like Geetanjali

Zara is moving into the business of pre-owned clothing as the Spanish brand starts offering services for repair, resale and donations in the UK

As with the mobile brands, Indian users were among the most likely in the world to switch their current mobile network carriers, according to YouGov's 'Loyalty in Telco Report 2022'

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India's expected surge of rich consumers is driving the jewelry unit of Indian conglomerate Tata Group to triple its Zoya-branded stores by 2027

Small businesses violate trademark laws with deceptively similar brand names which not only confuses consumers, but also leads to production of fake goods resulting in huge losses to corporates