Branding

In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

The curious case of copycat brand names in India

Leading brands have upped the ante when it comes to protecting their trademarks. What's driving the problem of copycat brand names in India? How does India fare in protecting trademark rights?

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

If you disregard all the defunct teams, we are left with 10 IPL teams now

Why Tata Group is going for IPL branding?

Tata Group's debut into the Indian Premier League comes at a time when the 100-year-old company is increasing its digital footprint. So, is the googly meant to startle the young crowd? We find out

To be honest, I had never thought of the "boys" in the dressing room as a motley bunch of freshly minted millionaires!

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

Bewakoof expects its revenues to touch Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

Satanism is not a theme Nike could be seen to be associated with in any which way

Share with us the story behind your new book " Brand new start"

The move is aimed re-positioning itself as mobility solution provider

InsuranceDekho recently announced plans to onboard 100,000 insurance advisors across the country. It has already enrolled 20,000 advisors successfully, the company said

Experts warn that creating a new brand identity in a competitive market will not be easy

Vodafone Idea's new brand identity "Vi"; Tariff hike on cards

The telco has till now been advertising the two brands separately

The relaunch, coming two years after the August 2018 merger of Vodafone and Idea Cellular, is to have a combined brand identity and advertising around it

Vodafone Idea is owned by Vodafone plc and the Aditya Birla group (ABG)

Go the extra mile by making calls, setting up mini stores; trend is here to stay, say experts

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions

Are digital ads depriving brands of the benefits of long-running themes?