Brand Name

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Parle Products remains most chosen FMCG brand for 10 years in a row: Report

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

Updated On: 28 Jul 2022 | 9:21 PM IST

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TMS Ep217: Central wheat stock, copycat brands, Nifty50, digital piracy

What is the impact of dwindling central wheat stock in India? What's driving the problem of copycat brand names? Will Nifty50 reclaim 17,000 this week? What is digital piracy? All answers here

Updated On: 18 Jul 2022 | 8:00 AM IST

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Meta: Can rebranding help Facebook repair damage, capture consumers?

Mark Zuckerberg revealed a new name and logo for Facebook rooted in the social-networking giant's ambition to develop a digital world

Updated On: 29 Oct 2021 | 8:48 AM IST

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What's in a brand name? Fusion, fruitarian diet and even biological viruses

From cars to fuel to fruity beverages, names play a big role in a brand's life. Is there a science to the process?

Updated On: 08 May 2018 | 8:52 PM IST