Brand Engagement

With an aim to generate more engagement on its platform, tech giant Amazon is likely testing a TikTok-like vertical photo and video feed in its app internally.

Lessons from Hyundai row: Why brands should stay away from politics

The appeal of global brands cuts across religious, linguistic and national barriers. But some companies stir controversies by treading into politics. This report offers a peek into this tricky subject

Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition

Vivo, Vodafone, Make My Trip tops media engagement; Twitter hosted about 65% of brand-customer talks