Brand Appeal Of Celebrities

The guidelines go on to say that individuals should not endorse products or services that they have not personally used

When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious

Here are the names from India that made it to the Forbes inaugural Asia's 100 digital stars list

This year alone, at least half a dozen movie celebrities and sports stars like Aishwarya Rai Bachchan, Sunil Shetty, Akshay Kumar and M S Dhoni have pumped in money into start-ups

Are celebrities cementing the relationship between consumers and brands?