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Govt issues guidelines to hold influencers responsible; safeguard consumers
The guidelines go on to say that individuals should not endorse products or services that they have not personally used
When is it time to change your celebrity?
When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious
Twelve Indian celebrities feature in Forbes Asia's 100 digital stars list
Here are the names from India that made it to the Forbes inaugural Asia's 100 digital stars list
From Deepika Padukone to Aamir Khan, celebrities walk the start-up lane
This year alone, at least half a dozen movie celebrities and sports stars like Aishwarya Rai Bachchan, Sunil Shetty, Akshay Kumar and M S Dhoni have pumped in money into start-ups
Starry brand appeal
Are celebrities cementing the relationship between consumers and brands?
