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German luxury carmaker BMW is increasing its focus on India, buoyed by the best-ever annual sales in 2022 as it sees huge growth potential for market leadership here given the low penetration. Driven by the highest ever number of launches (26 ), and pent-up demand arising from the pandemic-induced lockdowns, BMW India sold 35 per cent more cars (BMWs and Minis combined) in 2022 at 11,981 units (of which 11,268 were BMWs), making it the highest ever deliveries in its history since its entry in 2007. Its two-wheeler brand Motorrad also had its best-ever sales delivering 7,282 units, a full 40 per cent growth on-year. Though India is likely to overtake Japan to become the third largest auto market in the world after China and the US in 2022 selling more than 4.25 million units, there is nothing to write home about the luxury segment which is just about 1 per cent. Of this, the car volume stood at 3.8 million in 2022, excluding the units sold by luxury carmakers Mercedes, BMW and Volvo,
German automaker BMW on Tuesday reported a sales growth of 34 per cent last year over 2020, its highest growth in a decade in India, with a dispatch of 8,876 units. The luxury automaker dispatched 8,236 BMW and 640 Mini units in 2021. Besides, BMW Motorrad sold 5,191 motorcycles last year. The automaker had sold 6,604 units across BMW and MINI brands in 2020. "BMW Group India has remained strong and resilient with all its three brands BMW, MINI and BMW Motorrad - posting stellar growth. Greater flexibility and farsighted planning in business processes ensured that we overcame unpredictable market situations and increased our market share," BMW Group India President Vikram Pawah said in a statement. An attractive product portfolio especially designed keeping in mind the requirements of Indian customers and an unwavering emphasis on customer service has significantly propelled brand loyalty and drawn many new customers into the company's fold, he added. BMW India said over 40 per