ASCI

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

The guidelines go on to say that individuals should not endorse products or services that they have not personally used

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021. More than half of the violations have been found on Meta-owned Instagram platform, while Alphabet's Youtube contributed a third of them, the self-regulatory organisation for the advertising industry said. The body said in over 90 per cent of the cases, there were modifications required. "...the Central Consumer Protection Authorities also now require disclosure of material connection between brands and influencers. Hence, non-disclosures are potential violations of the law," the body's chief executive and secretary general Manisha Kapoor said. In FY22, the total number of violations stood at 1,592, with virtual digital assets like bitcoins topping with nearly 24 per cent, and followed closely by personal care category which accounted for 23 per cent. In the first nine months of FY23 (April-December 2022), there were 1,175 ...

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

ASCI has updated its guidelines for disclaimers in response to the findings of the survey

Gender imbalance evident with spotlight on boys; preference for celebs over teachers

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

The Department of Consumer Affairs framed the guidelines after it received a slew of complaints about fake reviews of products being posted by several e-commerce companies on web portals

Additionally, the Securities and Exchange Board of India (Sebi) is also planning similar norms for online financial advice providers or finfluencers

Merely giving disclaimers may not guard finfluencers from regulatory action

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Between April and September, ASCI has observed 71 violations of its disclosure guidelines by financial influencers

The Advertising Standards Council of India (ASCI) will be focusing more on the education technology sector and 'dark patterns' going ahead, a top official said on Friday. According to ASCI's secretary general and chief executive Manisha Kapoor, dark pattern refers to design behaviourial techniques being deployed by advertisers to manipulate the customers through fake reviews or falsehoods on pricing. "We are working on Edtech. We find education is a highly violative sector and will come out with a report after our study," Kapoor told PTI, speaking a day after the self regulatory organisation's annual general meeting elected N S Rajan as its chairman. She said with dark patterns, the body is taking a closer look through a detailed study. The official made it clear that the studies may or may not result in changes in the recommended code, but the broader attempt by ASCI is to nudge the industry participants and come out with guidelines wherever required. Another major concern of the

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

In a Q&A, Subhash Kamath, the chairman of Advertising Standards Council of India (ASCI) highlights the challenges and opportunities that lie ahead for the council

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year