Advertising Strategy

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

An advertiser needs to have the freedom to make advertisements containing generic comparison with other related products to highlight its own product and mere allusions are not sufficient to make out a case of disparagement, the Delhi High Court has said. The court made the observation on a lawsuit by Zydus Wellness Products against Dabur India over commercials for 'Dabur Glucoplus-C Orange' as it refused to pass an interim order to restrain alleged unfair competition and disparagement in relation to the plaintiff's 'Glucon-D Tangy Orange'. The plaintiff alleged disparagement of its product, which was stated to be a market leader in orange glucose powder drinks, on the ground that commercials gave the impression that all the orange glucose powder drinks are entirely inefficacious in providing energy and only the defendant's product is capable of doing that. The court observed an advertisement cannot be analysed in a hyper critical manner and, in the absence of any disparaging ...

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Coopetition or co-opetition (sometimes spelled co-opertition) is a neologism coined to describe cooperative competition

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

As the programmatic industry is gaining traction in India, publishers are in a run to focus and streamline their process to achieve maximum output