Advertising In India

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

The digital ad space is estimated to grow twice as fast as ad spending through television

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

There is little clarity on the metrics used by digital-first brands

Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM