Advertisement Spending

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Digital and mobile-led products and services have strengthened their presence, with smartphone player Vivo returning as the title sponsor of the tournament

A just-released report by the advertising group says digital medium grew 15.3% in calendar 2020 to reach Rs 15,782 cr

The overall market size is expected to reach Rs 95,000 crore

Experts say that this is the best time for a small brand to aim big, but warn that Balaji has two big challenges to contend with

Dentsu Aegis Network, one of the country's top media agencies, believes advertising expenditure in India this year will grow 12.5 per cent, up from 9.6 per cent in 2017. The figure is an improvement over its earlier 2018 forecast, when the agency said ad spending would grow 12.2 per cent.GroupM and Magna have also projected a revival in Indian ad spending. GroupM, the world's largest media agency network, had said in a forecast last month that India would be among six countries driving up ad spending in 2018. Magna, media intelligence unit of IPG Mediabrands, forecast growth of 12.2 per cent this year. Magna had also said that India's ad market would be Rs 1 trillion in size by 2022, thanks to consistent annual growth in advertising expenditure of 12.2 per cent over the next five years.Dentsu's latest forecast sees the economy stabilising after introduction of the Goods & Services Tax last July. Digital media spending as a whole would increase 30 per cent in 2018, the agency said,